Culture Jammers

1.  What company does the advertisement represent/subvert?

This doesn't represent a specific company, but just people in general and how we all conform to technology and trends.

2.  What kind of product(s) is being advertised? 

Technology, live tv addiction, music etc.

3.  What imagery is used in the advertisement to subvert?

they use cute little icons and toxic symbols to represent different aspects.

4.  What message (text, copy) is used in the advertisement? 

The text in this piece tells us that we all are living in a toxic and addictive environment.

5.  How are the elements and principles of design used to convey a message?

They use bright stereotypical things, which is suitable for the subject, they don't have anything directly centered.

6.  Who is the target audience of the advertisement?

This ad actually targets not just one specific group, but everyone in our culture. Anyone who watches tv, is on tv, listens to music - so pretty much everyone.

7.  Does the ad jam convey a clear and successful message?

Yes, this one is actually rely specific and does not actually have much to make you think you look and now.

8.  How could the ad jam be improved?

this one could probably be improved by making some point that makes the viewer think - you look you know exactly every little piece of information that you are suppose to get from this.

1.  What company does the advertisement represent/subvert?

McDonalds

2.  What kind of product(s) is being advertised? 

Fast food

3.  What imagery is used in the advertisement to subvert?

They use the McDonalds logo and manipulate it

4.  What message (text, copy) is used in the advertisement? 

It actually took me a bit to understand this one, but I realized that it represents the "Golden gate", saying if you are to eat a lot of fast food you will find your way to the light all the faster.

5.  How are the elements and principles of design used to convey a message?

This image is just manipulated, it a simple manipulation with a big message

6.  Who is the target audience of the advertisement?

Fast food consumers - so most of the Americas

7.  Does the ad jam convey a clear and successful message?

Clear - no, not at first. but in the end once you get it - yes.

8.  How could the ad jam be improved?

I think maybe adding a shining light, though then this would draw away from the typical Mcdonalds logo design, it could make a more clear message -- finding your way to the light at the golden gates.

1.  What company does the advertisement represent/subvert?

McDonald/Fast food again

2.  What kind of product(s) is being advertised? 

Fast food

3.  What imagery is used in the advertisement to subvert?

I love the imagery here! The heart rate machine showing McDonalds golden arches.. SO clever.

4.  What message (text, copy) is used in the advertisement? 

"Big Mac Attack" -- A heart attack brought on by a Big Mac. McDonalds raising heart problem risks.

5.  How are the elements and principles of design used to convey a message?

No centered images, good colour and the eyes flow where they need to be.

6.  Who is the target audience of the advertisement?

All fast food consumers... Specifically McDonalds consumers.

7.  Does the ad jam convey a clear and successful message?

Very clear.

8.  How could the ad jam be improved?

I'm not sur ethis one could be, I love this one the way it is.

1.  What company does the advertisement represent/subvert?

Calvin Klein

2.  What kind of product(s) is being advertised? 

Perfumes

3.  What imagery is used in the advertisement to subvert?

Since Calvin Klein usually uses sweaty skinny models, they have a women leaning over a toilet as though she is puking... Striving to be the women in the real ads.

4.  What message (text, copy) is used in the advertisement? 

Obsession, For women.. They actually have a perfume called this.. And its links so well together

5.  How are the elements and principles of design used to convey a message?

Soft colours, and not centered.

6.  Who is the target audience of the advertisement?

Women

7.  Does the ad jam convey a clear and successful message?

I believe it does, we all at some point become envious of the bodies in ads and clothes or looks...

8.  How could the ad jam be improved?

I do not really have an idea of how this one could.. maybe her leaning forward more or showing a tear on her cheek to show its not a happy good thing to be bulimic or anorexic.